Fr. 42.50

Susan T. Fiske, Chris Malone, Sean (COR)/ Malone Runnette, Sean Runnette

The Human Brand (Audio book)

English · Audio book

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Product details

Authors	Susan T. Fiske, Chris Malone, Sean (COR)/ Malone Runnette
Assisted by	Sean Runnette (Reader / Narrator)
Publisher	Workman Publishing

Languages	English
Product format	CD-Audio
Released	15.10.2013

EAN	9781622312962
ISBN	978-1-62231-296-2
No. of pages	330
Subject	Social sciences, law, business > Business > General, dictionaries

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