Smart Products, Smarter Services - Strategies for Embedded Control

Informationen zum Autor Mary J. Cronin is Professor of Management in the Information Systems Department at the Carroll School of Management, Boston College. Her research analyzes the intersection of business strategy and technology, with a focus on industry transformation from technology triggers such as the internet, wireless networking, and embedded product intelligence. She is the author of numerous books, including Doing Business on the Internet (1994) and Unchained Value (1999). Klappentext An analysis of smart products and their impact on the automotive! wireless! energy! residential and health industries. Zusammenfassung We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products. Inhaltsverzeichnis List of figures; List of tables; Acknowledgements; 1. Evolution of embedded intelligence; 2. Smart product ecosystems; 3. Embedded product controls; 4. Intelligent automobiles; 5. Smartphones and wireless services; 6. Energy: imbalance of power; 7. Smart home vision and reality; 8. Connected machines and consumer value; 9. Smart product privacy issues; 10. Strategies for managing smart products and services; References; Index.

Product details

• Authors: Mary J. Cronin, Mary J. (Boston College Cronin, Cronin Mary J.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 19.08.2010
• EAN: 9780521195195
• ISBN: 978-0-521-19519-5
• No. of pages: 350
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, Business & management, Business innovation, Communication Studies, Sales & marketing, Business mathematics and systems