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Klappentext Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, while also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field. Zusammenfassung Outlining both the historical developments and current state of the industry! whilst also taking into account wider political and cultural issues! the book covers the different elements of planning! project management! health and safety! funding! operations! human resources! marketing and logistics that are vital for successful management. Inhaltsverzeichnis Part 1: Context and concepts; 1. Culture and the Event Experience; 2. Developing the Event Concept; 3. Event Networks and Supply Chains; Part 2: Event Planning & Operations Management; 4. Funding. Sponsorship and Financial Management; 5. Delivering Live Events; Part A - The Event Idea; Part B - Pre-Event Planning; Part C - The Big Day!; Part D - The Big Tidy-Up; 6. Successful Staffing of Events; 7. Marketing Events; 8. Managing a Quality Experience; 9. Sustainable Events Management; Part 3: Critical and contemporary issues; 10. Event Strategy; 11. Event Legacy.
