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Informationen zum Autor Robert O. Brinkerhoff Klappentext What all trainers know in their gut-that training and development is valuable and worthwhile-can be a hard sell to clients and customers who want real proof that training works. In Telling Training's Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training's impact for those clients who are focused on bottom-line results: The Success Case Method (SCM). Zusammenfassung You know it in your gut—training and development is valuable and worthwhile. But as a trainer! you need to prove this fact over and over to clients focused on bottom-line results. While most training evaluation methods are too elaborate! too complex! too costly! too difficult to explain! or worse! produce data that nobody believes! Telling Training’s Story offers a simple! compelling way of evaluating training’s impact: The Success Case Method (SCM). Based on careful analysis of participants’ first-person accounts of their experiences in a training initiative! SCM doesn’t just measure the impact of training! but pinpoints the very factors that make or break training success. Filled with examples! illustrations! tools! and checklists! Telling Training’s Story not only shares the power of the Success Case Method to evaluate training! it also offers practical step-by-step guidelines for increasing the ROI of future learning and performance initiatives. Inhaltsverzeichnis Preface Acknowledgments Part 1 Chapter One Getting to the Heart of Training Impact Can We “Prove” Training Impact? Chapter Two How the Success Case Method Works: Two Basic Steps Training Evaluation Realities The Success Case Method: Step by Step Chapter Three Success Case Method Strategy—Building Organizational Learning Capacity The Determinants of Training Impact Learning Alone Is Insufficient Risks of the Common Training Evaluation Strategy An Evaluation Strategy for Building Organizational Learning Competence A Fundamental Shift in Focus Redefining the Evaluation Process Implementing the Strategy to Drive Change Chapter Four Focusing and Planning a Success Case Method Study 1. Clarifying the Purpose of the SCM Study 2. Meet with and Discuss the Study with Key Stakeholders 3. Define the Program That Is to Be Studied 4. Define the Population of Participants to Be Studied, and Identify Any Needed Sampling Parameters 5. How Soon After the Training to Conduct the Survey 6. Establishing a Schedule for the Study 7. Specify and Confirm the Resources Available for the Study 8. Finalize the Success Case Strategy Chapter Five Constructing a Simple Training Impact Model Elements of the Impact Model Constructing an Impact Model Chapter Six Fishing for Success Conducting the SCM Survey Defining the Survey Step Conducting the SCM Survey Chapter Seven Sorting the “Catch”—Analyzing Survey Results Scoring and Sorting the Survey Response Choosing Interviewee Candidates Analyzing Data to Estimate Nature and Scope of Impact Chapter Eight Digging Out and Telling the Stories— the SCM Interviews Resolving Causal Questions The SCM Interview Structure Preparing for the Interviews Chapter Nine Drawing Compelling Conclusions The Eight Major SCM Conclusions Conclusion Type One: What, If Any, Impact Was Achieved? Conclusion Type Two: How Widespread Is Success? Summary of Final Conclusions Conclusion Type Three: Did the Training Work Better in Some Parts of the Organization, or with Some Types of Participants, Better than Others? Conclusion Type Four: Were Some Parts of the Training More Successfully Applied than Others? Conclusion Type 5: What Systemic Factors Were Associated with Success and a Lack of Success? ...
