Taken for a Ride - How Daimler-Benz Drove Off With Chrysler

This work offers an account of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; a merger that created a global mega-company with $130 billion in annual revenue.

Product details

• Authors: Bradley A Stertz, Bradley A. Stertz, Stertz Bradley A., B Vlasic, Bil Vlasic, Bill Vlasic, Bill Stertz Vlasic, Vlasic Bill, VLASIC BILL STERTZ BRADLEY A
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 27.06.2000
• EAN: 9780471497325
• ISBN: 978-0-471-49732-5
• No. of pages: 382
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; USA, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Industries / Automobile Industry, BUSINESS & ECONOMICS / Mergers & Acquisitions, Management & management techniques, United States of America, USA, Business competition, c 1990 to c 2000, c 1990 to c 1999, Management and management techniques, Road vehicle manufacturing industry, Takeovers, mergers and buy-outs, Vehicle and transport manufacturing industries, Takeovers, mergers & buy-outs