Advertising Outdoors - Watch This Space!

An in-depth study of the art and ingenuity of those who devise large-scale artwork and ideas for outdoor advertising. "Ein Meisterwerk. Ein Buch von der Art des Alles-was-Sie-jemals-über-Plakate-wissen-wollten-aber-gerade-nicht-fragen-konnten-weil-sie-zu-beschäftigt-mit-billiger-TV-Werbung-waren. Bernstein versteht etwas von Plakaten; er versteht etwas von Werbung, und er trägt seine Argumente mit Witz und Präzision in Vollendung vor." (Campaign) Zusammenfassung An in-depth study of outdoor advertising since the early 19th-century. Ten chapters: Art and advertising, Advertising develops, Poster rules, The creative challenge, The strength of outdoor, Images and words, Brand and consumer, Beyond the billboard and The future. Foreword by John Hegarty, introduction and postscript, notes, bibliography, picture credit list and index.

Product details

• Authors: D Bernstein, David Bernstein, Bernstein David
• Publisher: Phaidon Press Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2004
• EAN: 9780714843865
• ISBN: 978-0-7148-4386-5
• Dimensions: 253 mm x 290 mm x 25 mm
• Series: Design; Design
• Subjects: Humanities, art, music > Art > Plastic arts; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, ART / History / General, DESIGN / History & Criticism, History of art / art & design styles, DESIGN / Graphic Arts / Commercial & Corporate, History of Art, history of design, Illustration & commercial art, Illustration and commercial art