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Informationen zum Autor Claude Boiron is co-author of Commercial Real Estate Investing in Canada: The Complete Reference for Real Estate Investors and Professionals . As a real estate broker! he has transacted deals ranging from a couple purchasing their first home to complex commercial deals involving many millions of dollars! to residential! commercial! and industrial rentals. Boiron teaches a course entitled "Commercial Real Estate Investing" at the University of Toronto's School of Continuing Studies and a series of courses on residential real estate at York University. He is also retained by real estate brokers to teach a ten-week course entitled "Real Estate Sales Training" to their salespeople. Klappentext From the introductory chapter of Make More Money, Find More Clients, Close Deals Faster I believe there are three components involved in "qualifying" to be a realtor. First, you need to have, or be willing to learn and develop, certain attributes and skills. Second, you need to become licensed to practice real estate brokerage in your province. Finally, but perhaps most important, you need to buy into the philosophy that you are your own business. A realtor provides services, and therefore you need to continuously learn, improve, and upgrade your qualifications. Although this is the second real estate book I have written and I teach commercial and residential real estate at the university level (University of Toronto Continuing Education for commercial, and York University for residential), I learn something new with just about every deal I work on. I absolutely love what I do for a living. There are very few professions in which you can be a combination of entrepreneur, salesperson, friend, advisor, negotiator, and dealmaker, while also having the freedom to create your own schedule and have the potential to earn a substantial income. If you bring the right attitude and discipline to the table, even if you are not a natural salesperson the "job" of a realtor can provide a great deal more for you than you can imagine--both financially and in lifestyle. I don't believe in mincing words, so I will be blunt from the beginning of this guide to the end. My hope is that this book will enable realtors to improve in their career, be motivated to aim higher, and earn more money. Zusammenfassung Everything you need to know to succeed in the real estate business! as an agent! broker! or seller Make More Money! Find More Clients! Close Deals Faster illustrates why and how real estate agents need to change the way they do business to better serve their clients! spend resources more wisely! and make more money. Inhaltsverzeichnis Foreword ix Acknowledgements xi Part I: The Business of Real Estate Chapter 1: Is Real Estate for You? 3 Qualities of a Top Realtor 5 What Type of Real Estate Is Right for You? 9 Commission Structure 11 Developing Your Own Style 13 The Regulatory Bodies 14 Chapter 2: Finding a Brokerage that Fits 17 Commissions and Fees 18 Support and Training 19 Type of Brokerage and Community It Serves 20 How a Brokerage Operates 24 How a Brokerage Makes Money 27 Online Brokerages 27 Chapter 3: How Do You Make Money and Find Clients? 29 The Money Part 29 The Clients Part 31 Creating Relationships and Making Connections 33 Part II: Representing the Seller Chapter 4: When Meeting with a Client 39 Putting a Client at Ease 39 Helping a Client with the Fine Print 43 Chapter 5: Pricing Strategies 49 Factors to Consider in Establishing an Asking Price 49 Motivating a Seller to Accept an Offer 52 Chapter 6: Preparing a Home for Sale 57 Home Staging 57 Should You Consider Being Certified as a Home Stager? 61 Chapter 7: Using Digital Tools for Branding and Marketing 63 Digital Media 63 Digital Photographs 64 Social Media 65 Social Media Branding 66 Social Media Strategy 6...
