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Informationen zum Autor Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management ; Clean Tech Clean Profits and The Innovation Handbook . Klappentext Bringing together a wide range of expert contributors, "The Handbook of European Intellectual Property Management" reveals how IP can contribute to improved competitive performance and financial success. Looking at the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, the book reviews how EU programs such as Horizon 2020, the Innovation Union and the European Research Area are creating growth from IP ventures. Additionally, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation.Contains contributions from a wide spectrum of industry experts, from universities and research centres, to legal experts and advisers Zusammenfassung Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property. Inhaltsverzeichnis Part One IP potential1.1 Europe's capacity for innovationAnselm Kamperman Sanders and Meir Perez Pugatch, Maastricht University1.2 Technology disruptionDr Paul Leonard at Billings JacksonsPart Two Europe's IP framework2.1 Towards a unitary European IP architectureLaurent Manderieux, L Bocconi University2.2 The EU's unitary patentHans Hutter and Ruurd Jorritsma, NLO (Nederlandsch Octrooibureau)2.3 Creative industriesDeborah Barbizet, Lacoste Associés2.4 IP for Europe's next brandsJani Kaulo, Kolster2.5 Digital venturesIsabelle LandreauPart Three IP capture3.1 IP portfolio design for emerging technologiesIlya Kazi, Mathys & Squire3.2 Strategic variationsDr Stephan Wenzel, HUMBOLDT-Patent Hübner Neumann Radwer Wenzel3.3 Competitive intelligenceKaty Wood, Minesoft3.4 Pre-contract IPDr Rüdiger Drope, Dr Markus Hoffmann, Peter Adler and Daniela Thrun, Lippert Stachow3.5 Low-cost IPBarry Franks and Annika Kilander, BrannPart Four IP transfers4.1 Science-industry linkages, technology transfer and new metricsCatalina Martínez, CSIC Institute of Public Goods and Policies4.2 Turning technology into businessDap Hartmann, Delft University of Technology4.3 The evolution of knowledge exchangeTechnopolis4.4 The state of the university-industry relationshipArno Meerman and Thorsten Kliewe, University Industry Innovation Network, Amsterdam4.5 Are universities attractive partners for R&D cooperation?Christian Hackl, TUM Tech, and Anja Schön, HoebigerPart Five IP partnerships5.1 Industrial innovation in transitionProfessor Erkki Ormala, Aalto University5.2 The evolving role of universities as hubs for innovationNeale Daniel, University of Sheffield5.3 Collaborative partnershipsAvi Freeman, Beck GreenerPart Six IP as an asset6.1 IP and raising capitalBarend Bouma and Marius Korsten, NLO-Nederlandsch Octrooibureau6.2 How to value patentsAnders Tangen, Brann6.3 IP boxes and their futureDr Ulrich Dirks and Dr Stephan Wenzel, HUMBOLDT-Patent Hübner Neumann Radwer Wenzel6.4 Patent asset managementLex Van Wijk, DeltaPatentsPart Seven Secure IP7.1 IP actionsLudvig Holm at Lindahl7.2 Actions through the UPC and oppositionsIlya Kazi, Mathys & Squire7.3 Putting out a patent fireJohn Moetteli, da Vinci7.4 Vigiliance against copyingDeborah Barbizet at Lacoste AssociésIndex of advertisers...
