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Not only in the filmmaking, broadcasting, and journalism worlds but in all types of businesses, visual media and video are fast becoming one of the most important tools for disseminating information. Young people are at the forefront of this movement as video capturing has been a critical part of how they view and project themselves and their worlds. However, it is not as simple as pointing a camera and capturing the surroundings. There is a lot to learn about telling effective stories and producing a professional-looking video but books on the topic are often written in technical language that isn't accessible (or interesting) to students. That is where this book comes in. Media Arts 101 is the first book of its kind to walk teachers and students through the entire process of digital content creation in a fun, project-oriented way that resonates with a younger audience-from development of the story to deciding which equipment to use, to producing a video and editing the content, to final output and distribution.
After the major concepts of video making are explored in the first section of the book, students then get hands-on with projects and learn how create a news story and public service announcement, create a commercial, stream a live event, shoot with multiple cameras, develop a documentary, and put together an entry video for a film festival.
List of contents
Introduction
CHAPTER 1 Message and Medium
CHAPTER 2 Investigation and Exploration
CHAPTER 3 Vision and Voice
CHAPTER 4 Design and Execution
CHAPTER 5 Authenticity and Professionalism
CHAPTER 6 Delivering the Message
APPENDIX Additional Resources We Like
GlossaryCreative Commons Photo Credits
Index
About the author
ANTONIO MANRIQUEZ is the video production teacher for the New Media Academy at the world famous Hollywood High School in Los Angeles, California. He is an Apple Distinguished Educator, an Apple Certified Trainer, and an Avid Certified Instructor. His education and career in video and cinema production began at the age of fourteen when he directed a feature-length film that premiered at the 1997 Sundance Film Festival. He is the founder and Executive Director of Media Educators of Los Angeles (MediaEducatorsLA.org), a networking organization founded in 2009 to educate and empower media arts educators in the greater Los Angeles area. Manriquez also chairs the CUE (CUE.org) Video in the Classroom Learning Network.
THOMAS MCCLUSKEY is a screenwriter, filmmaker, and teacher originally from Astoria, Queens, NY. He is a graduate of Regis High School, Fordham University, and U.S.C’s School of Cinematic Arts and is currently completing his Master of Arts in Educational Administration at Cal State, Northridge. With fifteen years of experience teaching filmmaking, he is currently building a Video Production Program at Helen Bernstein High School in Hollywood. He has won numerous awards for his films and screenplays including two Cine Golden Eagle Awards. He is on the Board of Directors of MELA (Media Educators of Los Angeles).
Summary
The need for students and young professionals to be effective communicators and media creators has never been so essential as it is today. Crafting multimedia messages across a variety of platforms is the key growth skill of the 21st century, and strong visual and verbal communication skills, media literacy, and technical proficiency all play a critical role.
Video Production 101: Delivering the Message introduces and explores the roles of story development, producing, directing, camerawork, editing, sound design, and other aspects key to media creation. After each topic is explored students develop their skills with hands-on activities in each chapter, such as making a video self-portrait, visual poem, public service announcement, promotional video, short fiction film, and documentary. The authors include videos so readers can watch and learn some of the more visual-oriented concepts.
Video Production 101 teaches the way students want to learn–in a project-based and results-oriented structure, covering the process of media creation in all its varieties. Accessible and engaging, this book is the ultimate guide for students who want to take control and deliver their own message to the world clearly, effectively, and powerfully.
