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Informationen zum Autor KAJ JOHANSSON, PETER LUNDBERG, and ROBERT RYBERG all hold master's degrees in graphic arts technology from the Royal Institute of Technology in Stockholm, Sweden. They each have more than twenty years of experience managing printing, prepress, and web design production companies and studios. Together they run Kapero AB, a company that consults on the production of marketing communications for the advertising and graphic arts industries. Klappentext The fully revised edition of the most comprehensive and up-to-date reference on print productionA II graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more.A practical reference to keep at your fingertips, this new edition:* Covers the entire production process, from conception to manufacturing to archiving* Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management* Is full color throughout, with updated images and screenshots* Includes sidebars offering design tips, troubleshooting hints, and key points to consider for very stage of designDelivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication. Zusammenfassung Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. Inhaltsverzeichnis 01. graphic print production 8 The Graphic Print Production Flow 16 What Affects Costs? 23 Choosing a Service provider 25 Planning Graphic Print Production 02. the computer 30 The Computer 31 What Makes a Computer Fast? 33 The Monitor 36 Software 38 Storage Media 42 Communication 43 Network 47 The Internet 49 Transferring Files 03. color management 53 What is Color? 54 The Eye and Color 54 RGB: Additive Color Mixing 56 CMYK: Subtractive Color Mixing 58 Pantone and HKS: Two Spot Color Systems 61 Why Are the Colors Never Right? 61 CIE: A Device Independent Color System 62 RGB Color Standards 67 Color Management Systems 68 How the ICC Profile Works 73 Creating Effective Color Management 74 Color Management in Practice 75 Color Conversion 80 Problems with Color Management 04. digital images 84 Object Graphics 86 Pixel Graphics 86 Color Modes 92 Resolution 93 File Formats 100 Compression 103 Digital Cameras 110 Digital Photography 113 Scanners 119 Scanning Images 05. image editing 128 What is a Good Image? 129 Discussing Image Quality and Images 130 Proofing Images 140 Adjusting Images 156 Retouch and Photoshop Tools 165 Naming and Tagging 166 Adjusting the Image for Printing and the Web 168 Editi...
