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Informationen zum Autor Charles Conover is Director of the Digital Arts and Design Program at the C.W. Post Campus of Long Island University, and former designer and associate art director of PC Magazine at Ziff-Davis Publishing. Klappentext This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite 5. Packed with real-world design exercises, this revised edition is fully updated to align with CS5.* Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented* Content progresses from planning through execution Zusammenfassung This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Inhaltsverzeichnis Chapter One: Planning Your Design Layout Variations: Standard and Custom Formats 2 CD Booklets 2 Brochures 2 Custom Formats 2 Building Mechanicals 4 Developing a Working Grid 6 Margins and Gutters 7 Grid Variations 7 Placing Elements within the Grid 8 Single Pages 8 Facing Pages and Spreads 9 Getting Ideas and Gathering Imagery 10 Sketching Out a Game Plan: Thumbnailing 12 Exhaust the Possibilities: Creating Design Variations 14 Cutting to the Chase: Designing with Die Cuts 16 Chapter Two: Designing with Type Type Fundamentals 20 Understanding Tracking and Kerning 22 Kerning Display Type 22 Tracking Body Copy 23 Distorting Type and Scaling in Proportion 24 Getting Type to Fit without Distorting It 25 Widows, Orphans, Ladders, and Rivers 26 Treating Type with Consistency 27 Many Faces, Many Moods 28 Classic Typefaces 29 Selecting Effective Typefaces 30 Choosing Typefaces: Form and Function 32 Working with Text Boxes and Columns 34 Separate Text Columns 34 Multiple-Column Text Boxes 34 Small Caps and All Caps 36 Setting Small Caps in InDesign 36 Type and Drop Shadows 37 Hard-Edged Drop Shadows 37 Soft Drop Shadows 37 Creating Baseline Grids 38 Setting Baseline Grids 38 Baseline Grids and Text Boxes 39 Understanding Baseline Grids 40 Letting the Baseline Grid Serve as a Guide 41 Using Baseline Grids to Cross-Align 42 Type Readability 44 Serif and Sans Serif Typefaces 44 Upper- and Lowercase Settings 44 Character Recognition 44 Knockout Type 45 Case Settings and Readability 45 Type Form Follows Function 45 Reverse Type and Image 45 Readability and Column Width 46 Readability: Complex Text Wraps 47 Mastering Text Wraps 48 Taking Control: Manually Editing Text Wraps 47 Creating Depth with Silhouetted Images 47 Setting and Styling Captions 50 Show Hidden Characters 51 Styling Paragraphs 52 Applying and Styling Drop Caps 53 Basic Drop Cap Settings in InDesign 53 Controlling Indents and Insets 54 Understanding and Setting Tabs 55 Designing and Styling Text Tables 56 Styling Tables with Tint Bands 56 Using Tint Bands as Rules 57 Refi ning the Chart Design 57 Simple Tables in InDesign 58 Creating Stylesheets 59 Chapter Three: Designing with Photographs Image Types: One Color, Two Color 62 Color Models 62 The Four-Color Process 62 CMYK Process Color 62 TruMatch Color System 62 The Pantone System 63 Swatch Books 63 Maintaining Image Integrity 64 Image Distortion: Scaling 64 Image Distortion: Flipping P...
