The Art of Immersion

Informationen zum Autor Frank Rose is the author of The Sea We Swim In and The Art of Immersion , a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune , he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab. Klappentext Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think. Zusammenfassung "A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review

Product details

• Authors: Frank Rose, Frank (Columbia University) Rose
• Publisher: Norton and Co Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.03.2012
• EAN: 9780393341256
• ISBN: 978-0-393-34125-6
• Dimensions: 142 mm x 210 mm x 26 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Humanities, art, music > Humanities (general); Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie, Media Studies, Computernetzwerke und maschinelle Kommunikation, COMPUTERS / Internet / General, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, SCIENCE / Philosophy & Social Aspects, Business / Economics / Finance, TECHNOLOGY & ENGINEERING / Social Aspects, BUSINESS & ECONOMICS / Industries / Entertainment, Impact of science & technology on society, Media studies: internet, digital media and society, Impact of science and technology on society, Ethical & social aspects of IT, SOCIAL SCIENCE / Technology Studies, COMPUTERS / Social Aspects