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Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication
List of contents
Introduction: How This Book Works I. Strategic Writing The Importance of Good Writing. The Writing Process Broadcast/Podcast Writing Integrated Marketing Communications Ethics and Strategic Writing Diversity and Strategic Writing Persuasion and Strategic Writing The Law and Strategic Writing Jobs in Strategic Writing II. Strategic Writing in Public Relations News Release Guidelines Announcement News Releases Feature News Releases Hybrid News Releases Social Media News Releases Media Advisories Pitches Video News Releases Media Kit Guidelines Backgrounders Fact Sheets Photo Opportunity Advisories Newsletter and Magazine Stories Annual Reports Speeches Websites Blogs Podcasts III. Strategic Writing in Advertising Strategic Message Planners Print Advertisements Radio Advertisements Television Advertisements Web Advertisements Radio and TV Promotions Radio and TV Public Service Announcements IV. Strategic Writing in Sales and Marketing Proposals and Marketing Plans Mobile Messaging Sales Letters and eBlasts Fund-Raising Letters Brochures V. Strategic Writing in Business Communication Business Letters Good-News Letters Bad-News Letters Request Letters Job-Request Letters Resumes Memoranda Business Reports VI. Appendices. A Concise Guide to Punctuation A Concise Guide to Grammar A Concise Guide to Style Tips for Oral Presentations Index
