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The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.
Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.
You will learn how to:
- feel positive, energised and enthused
- be clear about the start-up process
- be able to tailor it to suit their individual needs
- know which parts to focus on for success
- where to go for further reading/support.
This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.
List of contents
About the author
Acknowledgements
How this book works
Phase 1 Preparation
Step 1 Brace yourself
Step 2 Work on your brilliant business idea
Step 3 Road test your idea
Step 4 Build your support network
Step 5 Your business plan
Step 6 Reduce your start-up costs
Step 7 Raise finance
Step 8 Take care of the small print
Phase 2 Into action
Step 9 Get selling
Step 10 Set your price
Step 11 Now, make your product/service
Step 12 Get the cash in
Step 13 Do your books
Step 14 Do a quick risk audit
Phase 3 Up and running
Step 15 Taking on staff
Step 16 Make sales easier: marketing
Epilogue
Useful contacts
Index
About the author
Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.
Summary
The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.
Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.
You will learn how to:
• feel positive, energised and enthused
• be clear about the start-up process
• be able to tailor it to suit their individual needs
• know which parts to focus on for success
• where to go for further reading/support.
This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.
