The Long Tail of Tourism - Holiday Niches and their Impact on Mainstream Tourism

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a 'luxury for the few' to a 'commodity for the many'. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

List of contents

Aus dem Inhalt:
The Long Tail of Tourism; Key Holiday Niches; Mass-Customisation; Revisiting the Tourism Long-Tail Scenario

About the author

Dr. Alexis Papathanassis promovierte bei Prof. Dr. Klaus-Peter Wiedmann am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Marketing II der Universität Hannover.

Product details

• Assisted by: Alexi Papathanassis (Editor), Alexis Papathanassis (Editor)
• Publisher: Gabler
• Languages: English
• Product format: Paperback / Softback
• Released: 11.05.2011
• EAN: 9783834930620
• ISBN: 978-3-8349-3062-0
• No. of pages: 220
• Weight: 334 g
• Illustrations: X, 220 p. 24 illus.
• Series: Gabler Research; Gabler Research
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Marketing, Tourismus