A Small Price to Pay - Consumer Culture on the Canadian Home Front, 1939-45

Informationen zum Autor Graham Broad Klappentext A long-overdue challenge to the commonplace assumption that the Second World War was a period of consumer austerity in Canada. Zusammenfassung A long-overdue challenge to the commonplace assumption that the Second World War was a period of consumer austerity in Canada. Inhaltsverzeichnis Introduction1 Mrs. Consumer, Patriotic Consumerism, and the Wartime Prices and Trade Board2 Business as Usual: Adworkers and the Coming of War3 Finding a Place for Wartime Advertising4 Advertising to Win the War and Secure the Future5 Buying and Selling Big Ticket Items6 "The Grim Realities of War, as Pictured by Hollywood": Consuming LeisureConclusionAppendix: Guns and Butter: Consumer Spending, Inflation, and Price ControlsNotes, Selected Bibliography, Index

Product details

• Authors: Graham Broad
• Publisher: University Of British Columbia
• Languages: English
• Product format: Paperback / Softback
• Released: 02.07.2014
• EAN: 9780774823647
• ISBN: 978-0-7748-2364-7
• No. of pages: 300
• Series: Studies in Canadian Military History; Studies in Canadian Military H
• Subjects: Humanities, art, music > History > General, dictionaries; Non-fiction book > History > Miscellaneous