Fr. 206.00

From Monopoly to Competition - The Transformations of Alcoa, 1888-1986

English · Hardback

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Klappentext A history of the aluminium giant Alcoa! which became one of America's most successful monopolies. Zusammenfassung This is a history of the aluminium giant Alcoa! from its beginnings through its development into one of the most successful monopolies in American history! to its postwar adaptation to evolving forms of oligopolistic and global competition. Inhaltsverzeichnis List of charts; List of tables; List of photographs; Editor's preface; Author's preface; Note on the corporate name; 1. Invention and entrepreneurship: the electrolytic process and the establishment of The Pittsburgh Reduction Company; 2. Alcoa in context: the rise of the complex corporation; 3. Building a big business: markets, strategy, and structure through the First World War; 4. Alcoa comes of age: organization, innovation, and labor from the Roaring 20s through the Great Depression; 5. Undoing the monopoly: the Second World War and Learned Hand; 6. Alcoa's 'splendid retreat': the rise of the aluminium oligopoly, 1947-1957; 7. Magee, Close, and Harper: covering the world in aluminium, 1958-1970; 8. Responses to a changing world; Appendices; Notes; Index.

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