Fr. 139.00

Strategic Thinking - Todays Business Imperative

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

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Informationen zum Autor Irene M. Duhaime! Senior Associate Dean and Professor at Georgia State University.Larry Stimpert!Professor of Economics and Business at Colorado College.Julie A. Chesley! Assistant Professor of Organization Theory and Applied Behavioral Science at the Graziadio School of Business! Pepperdine University. Zusammenfassung As other books on business policy and strategy cover a broad range of topics, models, frameworks, and theories, the unique feature of this book is that it covers all this, but also focuses on how managers of business firms understand their business environments, assess and marshal their firms’ resources, and strive for advantage in the competitive marketplace. Inhaltsverzeichnis 1. Managerial Decision Making and Strategic Management 2. Competitive Advantage 3. Managers and the Strategic Decision Making in Business Firms 4. Frameworks for the Analysis of Industry Environments 5. A Dynamic Model of Industry Structuring 6. Business Definition and Positioning 7. Business Strategy and Competitive Advantage 8. Business Strategy and Competitive Advantage in Emerging Industries and for Online Businesses 9. The Challenges of Mature Industry Environments and Competition in Manufacturing and Service Sectors 10. Corporate Strategy and Diversification 11. Organizational Structure and the Implementation of Strategy 12. The Management of Strategic Change

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