Asian Perspectives on the Development of Public Relations - Other Voices

Informationen zum Autor Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom research interests include public relations history and practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow. Klappentext The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia. Zusammenfassung The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books! five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia. Inhaltsverzeichnis Introduction; Tom Watson 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India; John V. Vil'Anilam 4. Indonesia; Gregoria Arum Yudarwati 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia; Zeti Azreen Ahmad 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore; May O. Lwin and Augustine Pang 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai 10. Thailand; Napawan Tantivejakul 11. Vietnam; Loan T.H. Van

List of contents

Introduction; Tom Watson 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India; John V. Vil'Anilam 4. Indonesia; Gregoria Arum Yudarwati 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia; Zeti Azreen Ahmad 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore; May O. Lwin and Augustine Pang 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai 10. Thailand; Napawan Tantivejakul 11. Vietnam; Loan T.H. Van

Product details

• Authors: Tom Watson
• Assisted by: Watson (Editor), T Watson (Editor), T. Watson (Editor), Tom Watson (Editor)
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 24.04.2014
• EAN: 9781137398130
• ISBN: 978-1-137-39813-0
• No. of pages: 189
• Series: National Perspectives on the Development of Public Relations; National Perspectives on the D; National Perspectives on the Development of Public Relations; National Perspectives on the D
• Subjects: Social sciences, law, business > Business > General, dictionaries; Marketing, C, Leadership, Market research, Business Strategy/Leadership, Public Relations, Corporate Communication, Business & management, International business, International Economics, business strategy, Corporate Communication/Public Relations, Management science, Development Economics, Development economics & emerging economies, International business enterprises, Business Strategy and Leadership, Palgrave Business & Management Collection, China;development;public relations;Vietnam