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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
List of contents
Part 1 Pinciples of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns
About the author
Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.
