Logograma : logo design for dynamic identities. Logograma : création de logos pour des identités dynamiques. Logogram...

A well-designed logo is a crucial element of
making a brand stand out. But in today's
fast-changing world, a single logo is no
longer sufficiently versatile. Varying a logo
makes a brand identity richer and more
expressive, though regardless of how the
original logo is developed, its dynamic
forms must still convey the core values of
the brand. Logograma reveals the infinite
imaginative possibilities within any given
brand by providing an insight into how new
logos are generated through changes in
colour, form, typography, images and other
elements in order to leave a lasting visual
impression on the people who see them.

Product details

• Authors: COLLECTIF, Wang Shao Qiang, Wang Shaoqiang, SHAOQIANG WANG
• Assisted by: Wang Sahoqiang (Editor), Wang Shaoqiang (Editor)
• Publisher: Promopress
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2015
• EAN: 9788415967262
• ISBN: 978-84-15967-26-2
• No. of pages: 239
• Dimensions: 210 mm x 290 mm x 20 mm
• Weight: 1416 g
• Subject: Humanities, art, music > Art > Interior design, design