Serving Online Customers - Lessons for Libraries From the Business World

Informationen zum Autor Donald A. Barclay is the interim university librarian at the University of California, Merced, where he has worked since 2002. He previously worked at libraries in New Mexico and Texas. Klappentext To compete in the digital age, libraries must provide outstanding customer service to their virtual users. Serving Online Customers: Lessons for Libraries from the Business World is a practical guide to help libraries adopt and adapt the best practices of e-business for their own online operations. Zusammenfassung To compete in the digital age! libraries must provide outstanding customer service to their virtual users. Serving Online Customers: Lessons for Libraries from the Business World is a practical guide to help libraries adopt and adapt the best practices of e-business for their own online operations. Inhaltsverzeichnis IntroductionChapter 1: Living in the Market: Libraries And BusinessesChapter 2: What Librarians Can Learn from the Business LiteratureChapter 3: Unlikely Sources: What Librarians Can Learn from the Shady Side of the WebChapter 4: Understanding the Self-Service Experience in the Online EnvironmentChapter 5: Services for Remote Users: Librarians in Search of a NicheChapter 6: Online Education: Will the Twenty-First Century Library Be on Board?Chapter 7: Designing Websites: Trust And FlowChapter 8: Artificial Intelligence in the Library: The Time Is Some Day (Maybe) Chapter 9: Assessment in the Online Environment: An Unmet ChallengeAbout the Author

Product details

• Authors: Donald A. Barclay, Barclay Donald A.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 23.07.2014
• EAN: 9780810893177
• ISBN: 978-0-8108-9317-7
• No. of pages: 232
• Dimensions: 160 mm x 240 mm x 20 mm
• Series: Print On Demand
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; Library, archive and information management, Library, Archive & Information Management, IT, Internet and electronic resources in libraries, IT, Internet & electronic resources in libraries