Presentation Secrets - Do What You Never Thought Possible With Your Presentations

Zusatztext 'A very likable book. It's lavishly illustrated with colour images explaining the art of giving speeches and presentations.' (The Speech Writers Guild! January 2012) Informationen zum Autor Alexei Kapterev is the author of "Death by PowerPoint," the world's most popular presentation on presentations, with over a million views to date. He runs a consulting practice in addition to working with Mercator, Russia's leading business graphics company. He also teaches visual communication at the Graduate School of Business Administration, Moscow State University. Klappentext Plan, create, and deliver amazing presentations!Alexei Kapterev's online presentation on presentations has seen more than one million views, all with no advertising or promotion. Building on this hit, he now brings us Presentation Secrets outlining his successful tactics for planning, producing, and presenting memorable and unique presentations. The author shares his insight, wisdom, and advice with impressive clarity and detail, covering the three main components required to a presentation: storyline design, slide design, and delivery. Presentation Secrets lets you get to work immediately, fully prepared, armed with confidence, and ready to inspire.* Teaches everything that goes into a successful and memorable presentation* Helps create a storyline, from planning the beginning, middle, and end, to establishing key points, to making a presentation scalable* Discusses how to design a slide template that meets your goals, ensure consistency, and find focal points* Dissects the delivery of a presentation, including how to create "a character", integrate mistakes, listening to yourself, talking to the audience, and avoiding monotony* Includes non-presentation metaphor to drive home your understanding of storytelling, improvisation, and deliveryAlso featuring real-world examples of presentations from the worlds of business, science, and politics, such as Steve Jobs, Hans Rosling, and Al Gore, this unique book delivers tried and tested secrets and inside tips for making a sensational presentation! Zusammenfassung Plan, create, and deliver amazing presentations! Alexei Kapterev's online presentation on presentations has seen more than one million views, all with no advertising or promotion. Inhaltsverzeichnis Read This First xiii Chapter 1 3 What Is Presentation? 1 What Are Presentations? 2 Story 4 Slides 7 Delivery 13 The Three Principles of Presenting 14 Summary 22 Part I 3 Story 23 Chapter 2 3 The Story's Focus 25 Not All Stories Are Created Equal 26 Focusing on One Idea 26 Setting the Goal 27 The Customer Isn't Always Right 35 Gathering the Material 39 Inventing the Truth 47 Can You Sell Without Lying? 47 Summary 48 Chapter 3 3 The Story's Contrast  51 Problems and Solutions 52 Hero and Villain 63 Summary 73 Chapter 4 3 The Story's Unity 75 Making Your Story Unified 76 Case Study: The Story of Tomato Sauce 80 The Problem of Balance 82 Case Study: A Company Introduction 99 Summary 101 Part I I 3 Slides 103 Chapter 5 3 The Slides' Focus  105 Producing Your Slides 106 Zen and Vajrayana 107 Designing Zen Slides 113 Summary 131 Chapter 6 3 The Slides' Contrast 133 Energizing Lifeless Diagrams 134 Using Comparisons 136 Data Visualization 144 Lies, Damned Lies, and Statistics 155 A Word on Animation 159 Where to Go Next?-Visualization Resources 161 Summary 162 Chapter 7 3 The Slides' Unity 163 Avoiding Ugly Slides 164 Slide Design for Non-Designers 165 ...

List of contents

Read This First xiii
 
Chapter 1 3 What Is Presentation? 1
 
What Are Presentations? 2
 
Story 4
 
Slides 7
 
Delivery 13
 
The Three Principles of Presenting 14
 
Summary 22
 
Part I 3 Story 23
 
Chapter 2 3 The Story's Focus 25
 
Not All Stories Are Created Equal 26
 
Focusing on One Idea 26
 
Setting the Goal 27
 
The Customer Isn't Always Right 35
 
Gathering the Material 39
 
Inventing the Truth 47
 
Can You Sell Without Lying? 47
 
Summary 48
 
Chapter 3 3 The Story's Contrast 51
 
Problems and Solutions 52
 
Hero and Villain 63
 
Summary 73
 
Chapter 4 3 The Story's Unity 75
 
Making Your Story Unified 76
 
Case Study: The Story of Tomato Sauce 80
 
The Problem of Balance 82
 
Case Study: A Company Introduction 99
 
Summary 101
 
Part I I 3 Slides 103
 
Chapter 5 3 The Slides' Focus 105
 
Producing Your Slides 106
 
Zen and Vajrayana 107
 
Designing Zen Slides 113
 
Summary 131
 
Chapter 6 3 The Slides' Contrast 133
 
Energizing Lifeless Diagrams 134
 
Using Comparisons 136
 
Data Visualization 144
 
Lies, Damned Lies, and Statistics 155
 
A Word on Animation 159
 
Where to Go Next?--Visualization Resources 161
 
Summary 162
 
Chapter 7 3 The Slides' Unity 163
 
Avoiding Ugly Slides 164
 
Slide Design for Non-Designers 165
 
Working with Pictures 188
 
United World in a Slide Deck 191
 
Summary 195
 
Part I I I 3 Delivery 197
 
Chapter 8 3 Focus in Delivery 199
 
What Should You Focus on During Delivery? 200
 
Clarity 202
 
Pace 205
 
Voice 207
 
Engaging with Your Audience 208
 
Making Eye Contact 212
 
Addressing Any Questions 218
 
Using Humor (or Not?) 218
 
Summary 220
 
Chapter 9 3 Contrast in Delivery 221
 
The Opposite of Monotony 222
 
Being Perfect Versus Being Passionate 223
 
Don't Avoid Confrontation 226
 
Learning from Other People 232
 
Summary 241
 
Chapter 10 3 Unity in Delivery 243
 
Going with the Flow 244
 
The Pros and Cons of Improvisation 247
 
Relaxing Control 251
 
Summary 263
 
Chapter 11 3 Where to Go Next 265
 
Presentation Checklist 266
 
Taking Further Steps 269
 
General Presentation Resources 269
 
Storytelling Resources 270
 
Slide Resources 273
 
Delivery Resources 275
 
Presentations Transform 277
 
Index 279

Report

'A very likable book. It's lavishly illustrated with colour images explaining the art of giving speeches and presentations.' (The Speech Writers Guild, January 2012)

Product details

• Authors: a Kapterev, Alexei Kapterev, Alexei (Moscow State University) Kapterev, Kapterev Alexei
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2011
• EAN: 9781118034965
• ISBN: 978-1-118-03496-5
• No. of pages: 304
• Series: Secrets; ... Secrets (IDG); Secrets
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Application software; Social sciences, law, business > Business > Advertising, marketing; Präsentation, End-User Computing, Computer-Ratgeber, Microsoft PowerPoint