Small Business, Big Vision - Lessons on How to Dominate Your Market From Self Made Entrepreneurs

Informationen zum Autor MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded YoungEntrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.SmallBusinessBigVision.com. Klappentext Lessons in applying passion and perseverance from prominent entrepreneursIn the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:* Offers instruction in whether and how to seek investors* Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers* Presents a comprehensive action plan for effective social media marketing* Explains how to build an information empire and become an expertSmall Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape. Zusammenfassung Lessons in applying passion and perseverance from prominent entrepreneursIn the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:* Offers instruction in whether and how to seek investors* Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers* Presents a comprehensive action plan for effective social media marketing* Explains how to build an information empire and become an expertSmall Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape. Inhaltsverzeichnis Foreword Gary Whitehill xi Preface xvii Acknowledgments xxi Permissions xxii Introduction 1 Why You Need This Book and Why You Need a Big Vision 1 Our Story 3 Chapter 1 The Importance of Having BIG Vision 9 Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13 Fuel Your Fire wit...

List of contents

Foreword Gary Whitehill xi
 
Preface xvii
 
Acknowledgments xxi
 
Permissions xxii
 
Introduction 1
 
Why You Need This Book and Why You Need a Big Vision 1
 
Our Story 3
 
Chapter 1 The Importance of Having BIG Vision 9
 
Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13
 
Fuel Your Fire with Passion and Perseverance 16
 
Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22
 
Chapter 2 Rethinking Your Business Plan 25
 
The One-Page Business Plan 29
 
Entrepreneurial Profile: Brent Oxley of HostGator.com 35
 
The Finance-Centered Plan 38
 
Entrepreneurial Profile: Brock Blake of FundingUniverse 46
 
Chapter 3 Investors Out--Collaborators In! 51
 
Investors: A Question of Need versus Want 54
 
Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58
 
When Your Needs Call for Investors 62
 
Collaboration Is Key 63
 
An Advisory Board as a Replacement for Investors 65
 
Entrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com 69
 
Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77
 
The Magic of Leveraging Your Time 79
 
The Downside of Hiring Employees 80
 
Entrepreneurial Profile: Ali Brown of Ali International 83
 
The Best of Both Worlds 89
 
How to Find the Best Outsourced Workers 94
 
Entrepreneurial Profile: Daven Michaels of 123Employee.com 96
 
Chapter 5 Laser-Sighted Marketing through Social Media 101
 
The Magic of Social Media Marketing 106
 
Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108
 
Four Keys to Social Media Marketing Success 111
 
Entrepreneurial Profile: Mike Roberts of SpyFu.com 123
 
Chapter 6 From Entrepreneur to Icon: Achieving Expert Status 129
 
Embracing Your Expertise 132
 
Building Your Information Empire 133
 
Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139
 
Chapter 7 The Socially Responsible Entrepreneur: It's Not Always about You 143
 
Social Entrepreneurship Is True Entrepreneurship 146
 
Entrepreneurial Profile: Adam Braun of Pencils of Promise 148
 
Sustainability Is the New Bottom Line 151
 
Entrepreneurial Profile: Scott Harrison of charity: water 155
 
Chapter 8 Pulling a 180: The Business Turnaround 159
 
Flexibility Allows for Transformation 162
 
Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167
 
What to Do Before You Give Up 171
 
Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177
 
Afterword 183
 
Resources 187
 
Epigraph Sources 195
 
Index 197

Product details

• Authors: Toren, Adam Toren, M Toren, Matthe Toren, Matthew Toren, Matthew Toren Toren, Toren Adam, Toren Matthew
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2011
• EAN: 9781118018200
• ISBN: 978-1-118-01820-0
• No. of pages: 224
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Management; Business & management, Klein- und Mittelbetrieb, Small businesses and self-employment, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung, Entrepreneurship / Start-ups