Fr. 66.00

Edison in the Boardroom Revisited 2nd Edition - How Leading Companies Realize Value From Their Intellectual Property

English · Hardback

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Informationen zum Autor SUZANNE S. HARRISON is a cofounder and Principal in Percipience LLC, a board-level advisory firm focused on intellectual property strategy and management, quantifying and mitigating IP risk, increasing IP value capture and focused innovation. She is also the convener of the ICM Gathering, a group of global companies that has been meeting since 1995 to define, create, and benchmark best practices around Intellectual Property Management (IPM) and other intangibles (I-stuff). An intellectual property expert testifying on both damages and IP management activities, she has written numerous articles and is coauthor of Einstein in the Boardroom , also published by Wiley. Dr. PATRICK H. SULLIVAN is an expert on extracting value from intangibles. He has pioneered the development of methods and practices for analyzing, valuing and managing intangibles for business purposes. He has consulted with over 1,000 companies on issues related to value extraction and valuation. He is a court-approved expert on valuing intangibles and has pioneered the development of valuation methodologies specifically for intellectual property. He is a frequent speaker and has published several dozen articles on valuation and value extraction. His other books include Technology Licensing, Profiting from Intellectual Capital, Value-Driven Intellectual Capital , and Einstein in the Boardroom , all from Wiley. Klappentext A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual propertyNow fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.* Features updated interviews of companies, and a new treatment of the Profit Center Level* Updates stories and teachings from some of the most successful companies in the world* Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assetsEdison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Zusammenfassung Highlighting the winning strategies biggest companies use to maximize the value of their intellectual property, this title looks at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world, it studies IAM and its implications for businesses. Inhaltsverzeichnis Acknowledgments xiii Chapter 1 Introduction 1 Why Update Edison in the Boardroom? 3 A Brief History 6 The Edison Mind-Set 11 The Intellectual Property Management System 18 Summary 25 Chapter 2 The Changing Environment for IP Management 27 The Rise of the NPE (Nonpracticing Entity) 28 Technology Convergence 29 The Arrival of the Chief Intellectual Property Officer (CIPO) 30 The Globalization of Business 33 The Changing Legal Environment 38 The Continuing Lack of a Formal IP Marketplace 39 The Rise of the IP Investor 42 Summary 45 Chapter 3 Level One: Defend Position 47 What Level One Companies Are Trying to Accomplish 48 Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer 51 Best Practices for Level One: Defend Position 56

List of contents

Acknowledgments xiii
 
Chapter 1 Introduction 1
 
Why Update Edison in the Boardroom? 3
 
A Brief History 6
 
The Edison Mind-Set 11
 
The Intellectual Property Management System 18
 
Summary 25
 
Chapter 2 The Changing Environment for IP Management 27
 
The Rise of the NPE (Nonpracticing Entity) 28
 
Technology Convergence 29
 
The Arrival of the Chief Intellectual Property Officer (CIPO) 30
 
The Globalization of Business 33
 
The Changing Legal Environment 38
 
The Continuing Lack of a Formal IP Marketplace 39
 
The Rise of the IP Investor 42
 
Summary 45
 
Chapter 3 Level One: Defend Position 47
 
What Level One Companies Are Trying to Accomplish 48
 
Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer 51
 
Best Practices for Level One: Defend Position 56
 
Summary 68
 
Chapter 4 Level Two: Manage Costs 71
 
What Level Two Companies Are Trying to Accomplish 72
 
Best Practices for Level Two: Manage Costs 74
 
Summary 92
 
Chapter 5 Level Three: Capture Value 93
 
What Level Three Companies Are Trying to Accomplish 94
 
Best Practices for Level Three: Capture Value 95
 
Summary 118
 
Chapter 6 Level Four: Synthesize Opportunities 119
 
What Level Four Companies Are Trying to Accomplish 120
 
Best Practices for Level Four: Synthesize Opportunities 121
 
Summary 139
 
Chapter 7 Level Five: Shape the Future 141
 
What Level Five Companies Are Trying to Accomplish 142
 
The Characteristics of the Future 143
 
The Characteristics of Sustainable Corporations 143
 
Best Practices for Level Five: Shape the Future 148
 
Summary 159
 
Chapter 8 What to Do When You're Not on the Pyramid 161
 
Is My Company on the Pyramid? 162
 
Is My Company a Candidate for the Edison Pyramid? 163
 
Characterizing IP-Indifferent Companies 164
 
How Companies Can Destroy Value 167
 
Moving toward the Edison Hierarchy 170
 
Summary 171
 
Chapter 9 The Procter & Gamble Journey 173
 
Beyond Make and Sell 174
 
Out-Licensing Technology 175
 
Additional Growth via Effective Policy Changes 176
 
Reinventing and Integrating Trademarks and Brands 177
 
Looking Externally 180
 
IP as an Enabler to Innovation 184
 
Looking Forward 185
 
Appendix A Significant Developments in Intellectual Property Law in the Past 10 Years 187
Mark Radcliffe
 
Recognition of Value of IP Rights 188
 
Developments in Patent Law 194
 
Developments in Copyright Law 205
 
Developments in Trademark Law 210
 
Appendix B The Rise of Patent Aggregators 215
Kent Richardson and Erik Oliver
 
Terminology 215
 
Background 216
 
Valuation of Patents in the Aggregation Context 219
 
Classification Based on Business Model 220
 
Intellectual Ventures 224
 
Patent Aggregators: Good or Bad 225
 
Future Aggregator Ecosystem Directions 226
 
Appendix C A Closer Look at IP Damages 229
Eric Shih and Rob Kramer
 
Patent Damages 230
 
Entire Market Value Rule 231
 
The Road Ahead 236
 
Notes 237
 
About the Authors 243
 
Index 245

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