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Klappentext Events Management: for tourism! cultural! business and sporting events! 4e is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design! plan! market and stage an event! how to manage staff and staffing problems! and how to ensure the safety of everyone involved. Zusammenfassung Events Management: for tourism! cultural! business and sporting events! 4e is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design! plan! market and stage an event! how to manage staff and staffing problems! and how to ensure the safety of everyone involved. Inhaltsverzeichnis Chapter 1 Event industry knowledge 1 Chapter 2 Event concepts 22 Chapter 3 Event venues and sites 39 Chapter 4 Event staging 54 Chapter 5 Quality customer service 75 Chapter 6 Marketing activities 89 Chapter 7 Sponsorship 106 Chapter 8 Protocol requirements 120 Chapter 9 Event regulatory requirements 136 Chapter 10 Business relationships and meetings 147 Chapter 11 Staff and volunteers 159 Chapter 12 People management 184 Chapter 13 Performnace management 197 Chapter 14 Project management 210 Chapter 15 Event infrastructure 226 Chapter 16 Events management services 239 Chapter 17 Safety and security risks 251 Chapter 18 Crowd control 270 Chapter 19 Catering 286 Chapter 20 Environmentally sustainable work practices 303 Chapter 21 Financial information 318 Chapter 22 Budgets 335 Chapter 23 Event trends and practices 352 Chapter 24 Legal knowledge 370 Chapter 25 Event feasibility 392 Chapter 26 Business risk 407 Chapter 27 Marketing strategies 426 Chapter 28 Public relations strategies 448 Chapter 29 Financial operations 463 Chapter 30 Event proposal and bids 486 ...
