Brandwashed

Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical exposé that argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities and dreams.

Product details

• Authors: Martin Lindstrom, Morgan Spurlock
• Publisher: Random House USA
• Languages: English
• Product format: Paperback / Softback
• Released: 01.09.2011
• EAN: 9780307956323
• ISBN: 978-0-307-95632-3
• Dimensions: 155 mm x 235 mm x 20 mm
• Series: Bantam Books
• Subjects: Social sciences, law, business > Business; Marke, Markenschutz, Werbung