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Global Management: Dancing with IcebergsIs Global Management a Dance with Icebergs?Approximately 1.5 million managers work outside their home country. They are expatriates, or "expats" and they are growing in number.They are not only Bavarians setting up subsidiaries in China, or Viennese sent to the American headquarters. They are also "foreigners at home", such as the German department head who manages a Russian subsidiary based in Germany.Experience shows that many businesses fail because they lack awareness in dealing with "foreign worlds". There are thousands of situations for which they are simply not prepared. Human behavior resembles an iceberg. Only the peaks of the iceberg are visible, but individual behavior is determined by other unseen influences. When people from different cultures work together, the icebergs crash and collide under the water´s surface. Managers need to make the icebergs dance! Barbara Wietasch shows how this is possible in her guide book for international business.
About the author
The Author
Barbara Wietasch is an internationally experienced Manager and CEO of Wietasch & Partner - Experts for International Dynamics -, Personnel and Organizational Development, Leadership Trainer and Business Coach.
She is a linguist, has a Masters degree in Marketing & Sales as well as in Organizational Development (MAS), is certified business mediator and speaker on international management topics. She advises Human Resources, communication, sales and marketing executives from Germany and international companies worldwide. She has worked as an executive coach, trainer and consultant for clients from the automotive and textile industries as well as banking, telecommunications and hospitality (i.e. Best Western and NH Hotels, Bionorica, BMW Germany, Citibank, Deutsche Telekom, Telecom Austria, Ericsson, Lrel, MAGNA International, Bosch-Mahle, Murrelectronics, Pfinder, Saubermacher, WOCO-Industrietechnik).
Prior to consulting, Barbara Wietasch worked in international companies (Spain, Germany, and Austria) in marketing and sales organizations with up to 1,000 employees on her responsibility and exported worldwide for a renowned German toy manufacturer.
Read more under www.internationaldynamics.de or Blog: www.tanz-mit-den-eisbergen.com (in German)
