The Voice of the Citizen Consumer - A History of Market Research, Consumer Movements, Political Public

Klappentext Citizen consumers have two voices in the public sphere: one constructed by consumer movements! the other by opinion polls and market research. The volume combines them! bringing together research areas so far treated in isolation: the politics of consumption and consumer organizations! and the techniques of market research and opinion polling. Zusammenfassung Citizen consumers have two voices in the public sphere: one constructed by consumer movements, the other by opinion polls and market research. The volume combines them, bringing together research areas so far treated in isolation: the politics of consumption and consumer organizations, and the techniques of market research and opinion polling.

Product details

• Authors: Kerstin Bruckweh, Kerstin (EDT)/ Gestrich Bruckweh, Kerstin Brückweh
• Assisted by: Kerstin Bruckweh (Editor), Kerstin (Research Fellow Bruckweh (Editor), Kerstin Brückweh (Editor)
• Publisher: Oxford University Press
• Languages: English
• Product format: Hardback
• Released: 11.06.2011
• EAN: 9780199604029
• ISBN: 978-0-19-960402-9
• No. of pages: 304
• Dimensions: 146 mm x 222 mm x 25 mm
• Series: Studies of the German Historical Institute, London; Studies of the German Historic; Studies of the German Historical Institute, London; Studies of the German Historic
• Subjects: Humanities, art, music > History > General, dictionaries; Social sciences, law, business > Sociology > Sociological theories