Read more
Informationen zum Autor Øyvind Ihlen is Associate Professor of Journalism at the University of Oslo and Professor of Communication and Management at Hedmark University College. His publications include Public Relations and Social Theory: Key Figures and Ideas (ed. with B. van Ruler & M. Fredriksson, 2009). Jennifer Bartlett is Senior Lecturer at the School of Advertising, Marketing and Public Relations, Queensland University of Technology. She has published widely on corporate social responsibility and legitimacy. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill. His books include The Debate Over Corporate Social Responsibility (ed. with G. Cheney & J. Roper, 2007) and The Handbook of Communication Ethics (ed. with G. Cheney & D. Munshi, 2010). Klappentext While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed. Zusammenfassung There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps. Inhaltsverzeichnis About the Editors viii Notes on Contributors ix Acknowledgments xxi Part I Introduction 1 1 Corporate Social Responsibility and Communication 3 Øyvind Ihlen, Jennifer L. Bartlett and Steve May 2 The Paradoxes of Communicating Corporate Social Responsibility 23 Sandra Waddock and Bradley K. Googins Part II Field Overviews 45 3 Management, Communication, and Corporate Social Responsibility 47 Jennifer L. Bartlett and Bree Devin 4 Public Relations and Corporate Social Responsibility 67 Jennifer L. Bartlett 5 Organizational Communication and Corporate Social Responsibility 87 Steve May 6 Marketing and Corporate Social Responsibility 110 Peggy Simcic Brønn 7 Reputation Management and Corporate Social Responsibility 128 Mark Eisenegger and Mario Schranz 8 Rhetoric and Corporate Social Responsibility 147 Øyvind Ihlen Part III Corporate Social Responsibility Communication in Action 167 Concepts and Aspects 9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170 Jacquie L'Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad 10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188 Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath 11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208 Günter Bentele and Howard Nothhaft 12 Corporate Social Responsibility Communication and Dialogue 231 Urša Golob and Klement Podnar 13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibili...
