Handbook on Electronic Commerce

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. Indispensable for academics and professionals who are interested in Electronic Commerce and Internet Business.

Product details

• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.01.2000
• EAN: 9783540658221
• ISBN: 978-3-540-65822-1
• No. of pages: 723
• Weight: 1082 g
• Illustrations: w. 112 figs.
• Series: International Handbooks on Information Systems; International Handbooks on Information Systems
• Subject: Social sciences, law, business > Business > Advertising, marketing