Fr. 85.00

Otis W. Baskin, Dan Lattimore

Public Relations

English · Hardback

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Description

Accompanied by online video interviews of leaders in the public relations field, this title explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. It provides the user with the ability to create messages using both the social media and traditional media.

Product details

Authors	Otis W. Baskin, Dan Lattimore
Publisher	McGraw Hill Trade

Languages	English
Product format	Hardback
Released	01.07.2011

EAN	9780071315784
ISBN	978-0-07-131578-4
Subject	Social sciences, law, business > Business

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