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Informationen zum Autor Robert E. Denton, Jr. holds the W. Thomas Rice chair of leadership studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Polytechnic Institute and State University. Klappentext This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address. Zusammenfassung This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle! candidate image! the rhetoric and campaigning of Michelle Obama and Ann Romney! issues of race! persuasive appeals to voters! the use of music and social media! and Obama's second inaugural address. Inhaltsverzeichnis PrefaceRobert E. Denton Jr.Chapter 1: The Early Campaign of 2012Judith S. TrentChapter 2: Mitt Romney and the 2012 Presidential NominationHenry C. Kenski and Kate M. KenskiChapter 3: "Persona" in the 2012 Presidential CampaignDennis D. CaliChapter 4: The Rhetoric of a Campaigning First LadyTheodore F. SheckelsChapter 5: First Ladies and Presidential Advising: Ann Romney, Hilary Rosen, and the 2012 Presidential CampaignMelody J. LehnChapter 6: Political Propheteering: The Role of Purity in the 2012 Presidential Nomination AddressesBrian Heslop and Patrick S. LoebsChapter 7: Informed and Undecided: Persuasive Appeals to Noncommittal VotersRita Kirk and Dan SchillChapter 8: The Honeymoon is over! Rhetoric, Shared Identity, and the Symbolic Communication of Race in the 2012 Obama CampaignZoe SpencerChapter 9: Music as Rhetoric: Music in the 2012 Presidential CampaignDavid R. Dewberry and Jonathan H. MillenChapter 10: Candidates Use of Social Network Sites to Control their Campaign MessageStephanie E. BorChapter 11: This One is Not Like the Others: President Obama's Genre-bending Second InauguralJoseph Valenzano III...
