EAT AND GO - BRANDING POUR LA RESTAURATI

Showcasing over one hundred restaurants that offer both
table and takeaway services, Eat & Go reveals the creative
dimensions of designing packaging for takeaway food.
From balancing aesthetic considerations against usability
to conveying a restaurant's brand image in an appealing
way, designers working in this field face many fascinating
challenges. In exploring what is both a quirky area of
packaging design and a key aspect of the hospitality
sector, Eat & Go offers creative food for thought for
designers, marketing professionals and gourmets alike.

Product details

• Authors: COLLECTIF, Wang Shao Qiang, Wang Shaoqiang, SHAOQIANG WANG
• Assisted by: Wang Sahoqiang (Editor), Wan Shaoqiang (Editor), Wang Shaoqiang (Editor)
• Publisher: Promopress
• Languages: English
• Product format: Paperback / Softback
• Released: 06.11.2014
• EAN: 9788415967293
• ISBN: 978-84-15967-29-3
• Weight: 1468 g
• Subjects: Humanities, art, music > Art > Miscellaneous; Social sciences, law, business > Business > Business administration