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Informationen zum Autor Robert L. Heath (Professor Emeritus, University of Houston) has published more than 100 articles and chapters as well as 20 books. Among these are the Encyclopedia of Public Relations (first edition, 2005, second edition, 2013; Sage), Handbook of Public Relations (2001) and Sage Handbook of Public Relations (2010). His Strategic Issues Management (with Richard Nelson, 1985; 1997; with Michael J. Palenchar, 2009) is nearing two decades of being in print with Sage. He also published Today's Public Relations (2006; Sage) with W. Timothy Coombs. Anne Gregory (Professor of Corporate Communication, University of Huddersfield) has published more than 70 articles and chapters, three books and initiated and edits the CIPR series of 17 books. She is Editor in Chief of the Journal of Communication Management, was President of the UK Charted Institute of Public Relations and is Chair of the Global Alliance of Public Relations and Communication Management. In 2009, she was awarded the Sir Stephen Tallents Medal, the highest award of the UK Chartered Institute of Public Relations, for her outstanding contributions to the Profession. Klappentext Zusammenfassung This Major Work captures the definitions! key developments and future of the field of strategic communication through a carefully selected collection of seminal papers on the topic. Inhaltsverzeichnis Introduction to Master Works In Strategic Communication VOLUME ONE: DEFINING STRATEGIC COMMUNICATION: GROUNDINGS, FOREWARNINGS, AND CALLS TO ACTION Defining Strategic Communication - Kirk Hallahan et al. Towards a Postmodern Research Agenda for Public Relations - Derina Holtzhausen Strategic Communication and the Public Sphere from a European Perspective - Günter Bentele and Howard Nothhaft Strategic Communication: An Institutional Perspective - Swaran Sandhu Strategic Communication: Pillars and Perspectives of an Alternative Paradigm - Derina Holthauzen and Ansgar Zerfass Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future - Lars Thøger Christensen and Joep Cornelissen Reviewing Public Relations Research and Scholarship in the 21st Century - Anne Gregory How Public Relations Works: Theoretical Roots and Public Relations Perspectives - ¿yvind Ihlen and Betteke van Ruler Contribution of Public Relations to Organizational Strategy Formulation - Benita Steyn Understanding Strategy in Communication Management - Juliana Raupp and Olaf Hoffjann Identity Based Views of the Corporation: Insights from Corporate Identity, Organizational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image - John Balmer Public Relations Literacy: Developing Critical Consumers of Public Relations - Sherry Jean Holladay and William Timothy Coombs Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership - Nigel de Bussy Defining Corporate Communication - Joep Cornelissen Reputation, Communication, and the Corporate Brand - Peggy Simcic Brønn Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al. Defining the "Object" of Public Relations Research: A New Starting Place - Lee Edwards Public Relations in a Postmodern World - Gary Radford The Stockholm Accords - Global Alliance for Public Relations and Communication Management The Melbourne Mandate - Global Alliance for Public Relations and Communication Management VOLUME TWO: PUBLIC ARENA: INPUT, POWER, CONVERGING/DIVERGING VOICES, AND TENSIONS Some Dare Call It Power - Cynthia Hardy and Stewart Clegg Applying Sociology to Public Relations: A Commentary - Günter Bentele and Stefan Wehmeie...
