The Third Screen - The Ultimate Guide to Mobile Marketing

Zusatztext Immense value to business leaders and their subordinates alike. You have to get management buy-in and get Michael Vaughan into your office! Informationen zum Autor Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website and his blog at www.nfiresearch.com and his blog at http://www.thesocialcmo.com/blog/ Klappentext Completely revised and updated, this award-winning book by best-selling author Chuck Martin is the essential handbook to mobile marketing strategies.The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. Zusammenfassung The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications! strategies! and tactics used to thrive in business during the mobile revolution.

Product details

• Authors: Chuck Martin, Martin Chuck
• Publisher: Brealey, Nicholas
• Languages: English
• Product format: Paperback / Softback
• Released: 01.04.2015
• EAN: 9781857886238
• ISBN: 978-1-85788-623-8
• No. of pages: 256
• Dimensions: 155 mm x 229 mm x 20 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Sales & marketing, Sales and marketing, COMPUTERS / Hardware / Cell Phones & Devices, Portable & handheld devices: consumer/user guides