National Cultures and International Competition - The Experience of Schering Ag, 1851-1950

Klappentext This book is first and foremost a history of Schering AG. Zusammenfassung This book is first and foremost a history of Schering AG! one of Germany's best known pharmaceutical companies! from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950. Inhaltsverzeichnis Preface; 1. Opportunities and obstacles: Schering AG as historical subject; 2. Triumph and tragedy: Schering and the 'great illusion' 1851-1913; 3. Schering and the 'organised insanity'; 4. Beer, banks and coal: Schering is 'rationalised' 1922-3; 5. Babylon on the spree: stabilisation and reorganisation; 6. The reestablishment of Schering's international businesses; 7. Missed opportunities: Schering and the depressions; 8. 'Leap into the unknown': Schering 1933-6; 9. The crest of the wave: 1937-9; 10. World War II and Schering 1940-5; 11. Epilogue: Schering's second ascent from the ashes; Appendix; Index.

Product details

• Authors: Christopher Kobrak
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2009
• EAN: 9780521101219
• ISBN: 978-0-521-10121-9
• No. of pages: 436
• Series: Cambridge Studies in the Emerg
• Subjects: Humanities, art, music > History; Social sciences, law, business > Business > General, dictionaries