Secrets of the Moneylab - How Understanding People Will Increase Your Profits

Informationen zum Autor Kay-Yut Chen leads Hewlett Packard's experimental economics laboratory - the first such lab at any company - which he established in 1994 after earning his PhD from Caltech. His cutting-edge research has been used across HP; his lab designed the standard contract between Hewlett-Packard and retailers like Wal-mart and Best Buy. His work has been featured in Scientific American, Risk Magazine, Newsweek, The Financial Times, The Wall Street Journal , BusinessWeek.com, and Portfolio.com. Marina Krakovsky is a journalist who writes about the intersection between science and business. Klappentext You loved FREAKONOMICS! BLINK and BLACK SWAN ? This book shows you how to take those ideas and make money out of them. Zusammenfassung Sets out what business can learn from the findings of the economics and social psychology. This title shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

Product details

• Authors: Kay-Yut Chen, Chen Kay-Yut, Marina Krakovsky, Krakovsky Marina
• Publisher: Penguin Books Uk
• Languages: English
• Product format: Paperback
• Released: 01.08.2011
• EAN: 9780670919451
• ISBN: 978-0-670-91945-1
• No. of pages: 248
• Dimensions: 129 mm x 198 mm x 16 mm
• Series: Viking
• Subjects: Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Management, Management & management techniques, Management and management techniques, BUSINESS & ECONOMICS / Economics / Social & Behavioral