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Informationen zum Autor Nirmalya Kumar and Phanish Puranam are professors at London Business School and serve as co-directors of its Aditya Birla India Centre. They have authored numerous books and articles on marketing, innovation, strategy, and Indian business. Klappentext Even as white collar jobs are outsourced to Indian firms! those of us in the developed world persist in the view that our distinct advantage over the developing world our ability to innovate will remain unchallenged. After all! where are the Indian iPhones! Googles! and Viagras? But according to the latest research by India business experts Nirmalya Kumar and Phanish Puranam! this view is wrongheaded. In fact! though much of it is invisible to the Western consumer! there is already a great deal of innovation in India such as management and process innovation! and innovations in B2B and R&D! for example. Even more dramatically! Kumar and Puranam study a new! more visible! consumer-oriented kind of innovation emerging in India of compact! low-cost! robust! and efficient products. New products such as Tata's Nano! Going Green's G-Wiz car! and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness (more insensitive to a harsh environment)! compactness (miniaturization and system integration)! feature rationalization (ditching the junk that accumulates)! and mega-scale production (to drive down costs). This "Nano effect" low-cost innovation that meets the needs of consumers who are both demanding and budget-constrained will ultimately result in consumer-branded products for the developed world. Tracing what they see as a movement of innovation to the East! and particularly the increasing capability of Indian companies to innovate and develop products for global markets! Kumar and Puranam deliver a ""wake-up"" call to companies in the developed world. With implications for companies and policy makers in both the developed world and India! this book offers a clear-eyed view of the challenges and opportunities for multinationals looking for new sources of innovation in the future. Zusammenfassung Thanks to its ability to innovate! the developed world will always have a distinct advantage over the developing world! right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside ! the authors draw on their research to show how India is already turning this assumption on its head?often in ways invisible to consumers in the developed world. Through their research and extensive interviews with India-based executives from such companies as AstraZeneca! GE! Infosys! Intel! and Wipro! the authors unveil the dramatic rise in invisible innovation occurring in India?from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact! low-cost! efficient! and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation! the long-held monopoly of the developed world is over. India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future. ...
Report
“ India Inside is an authoritative source that any reader with a serious professional interest in India might want to consult." The Futurist
“The book is intellectually superior to the likes of [others]...Kumar and Puranam have done a good job of abstracting from disparate elements on the ground." - Business Today (India)
“Essential reading for India watchers...[the book] draws on illuminating interviews with executives from companies including Infosys, GE Healthcare and Bharat Forge to show the shift on the shop floor." – The Financial Times
