Fashion Branding Unraveled

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.>

Product details

• Authors: Kaled K Hameide, Kaled K. Hameide, HAMEIDE KALED K, Hameide Kaled K.
• Publisher: Fairchild publications
• Languages: English
• Product format: Paperback / Softback
• Released: 15.04.2011
• EAN: 9781563678745
• ISBN: 978-1-56367-874-5
• No. of pages: 304
• Dimensions: 188 mm x 246 mm x 18 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, DESIGN / Fashion & Accessories, BUSINESS & ECONOMICS / Sales & Selling / General, DESIGN / Textile & Costume, Fashion & beauty industries, Fashion design & theory, Sales & marketing, Fashion and textile design, Sales and marketing, Fashion and beauty industries