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Zusatztext 'Weintraub hits a home run with this book! and if you advertise anywhere online! you will definitely benefit from reading it'. Management-Issues.com! 23/11/11. Informationen zum Autor Marty Weintraub is CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. He's written extensively for Search Engine Watch, Search Engine Land, Search Engine Roundtable, and others. Marty's aimClear blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cision Top 10 Social Media Blogs, and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and it has also been listed in the AdAge Power150. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop and also speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities. Klappentext Proven techniques you won't find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: Master the Facebook Ads web UI and Power Editor Target and segment Facebook users with laser-sharp demographic precision Write great copy and design ads that pop for B2C and B2B campaigns Set the right KPIs, decipher the metrics, and check your success Use Facebook's Ad Manager to successfully optimize and report Get hundreds of millions of impressions globally Improve your ROI and showcase your brand Zusammenfassung Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Inhaltsverzeichnis Introduction xix Chapter 1 Marketing and the Facebook Revolution 1 Facebook's Reach 2 Understanding the Social Graph 7 What Marketers Can and Can't Do With Facebook Ads 10 The Ethical Marketer's Rules of Engagement 14 Chapter 2 Key Performance Indicators (KPIs) 19 Setting Expectations 20 Defining KPIs 21 Facebook Ads and Attribution 33 Chapter 3 The Facebook Ad Creation UI 35 Web UI and Power Editor 36 Module 1: Design Your Ad 36 Module 2: Facebook's Powerful Targeting 37 Module 3: Campaigns, Pricing, and Scheduling 63 Chapter 4 Facebook Ads Production Workflow 65 Power Editor 66 Understanding Account Structure 66 First Step: Wireframe Demographic Research 69 Second Step: Create Your First Ads 69 Structural Best Practices 72 Chapter 5 Guerilla User Targeting Checklist 77 Literal, Competitive, and Inferred Targeting 78 Occupations and Employment 86 Real-Life Groups and Affiliations 90 Online, Off Facebook . 99 Product Categories . 102 Classic Mainstream Interests 104 Chapter 6 Mastering Compound Targeting 111 Age, Interest, and Gender Mashups 112 Workplace and Precise Interest Amalgamations . 115 E...
