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An up-to-date guide to the economic issues in telecommunications, delivering a comprehensive overview from mathematical models to practical applications.
List of contents
1. Introduction: telecommunications evolution and set of actors: 1.1 The evolution of telecommunications and the associated economic models; 1.2 Need for modeling and analysis; 1.3 Description of actors; 1.4 Goal of the book; 1.5 Outline of the book; 2. Mathematical foundations: optimization, game theory, auctions; 2.1 Basic economic theory; 2.2 Mathematical tools; 2.3 Game theory; 2.4 Mechanism design and auctions; 2.5 Conclusion; 3. Economics of access service providers: 3.1 History and evolution of access pricing models; 3.2 Expectations of users and ISPs, impact on other actors; 3.3 Flat-rate pricing; 3.4 Volume-based pricing; 3.5 Congestion and value-based pricing; 3.6 Economics of bundling; 4. Economics at the content and application level: 4.1 A bit of history; 4.2 Advertising; 4.3 Paid applications versus free applications with advertisement; 4.4 Economics of clouds/grids; 4.5 Economics of peer-to-peer systems; 4.6 Economics of content delivery networks; 5. Interactions among network service providers: 5.1 Introduction; 5.2 Auctions for wireless spectrum; 5.3 Competition between access providers; 5.4 Client but competitor: the (unsustainable?) situation of MVNOs; 5.5 Economics of interconnection; 5.6 Economics of community networks; 6. Interactions among content and application service providers: 6.1 Introduction; 6.2 Competition at the content level; 6.3 A specific case: competition between search engines; 6.4 Economic stakes of network security; 7. Relations between content/application providers and access service providers: 7.1 Evolution of economic relations between content/application and network providers; 7.2 Value chain, vertical integration; 7.3 Network neutrality issue; 7.4 Search neutrality.
About the author
Patrick Maillé has been an assistant professor at the Networks, Security and Multimedia Department of Telecom Bretagne since 2002. He has written or co-written more than 60 papers on game theory and economic concepts applied to telecommunication ecosystems.Bruno Tuffin has been with INRIA in Rennes, France, since 1997. He has written or co-written more than one hundred papers and two books on Monte Carlo and quasi-Monte Carlo simulation techniques for the performance evaluation of telecommunication systems, and on developing new Internet-pricing schemes and telecommunication-related economic models.
Summary
An up-to-date guide to the economic issues in telecommunications, delivering a comprehensive overview from mathematical models to practical applications. Covering hot topics such as app stores, auctions for advertisements, search engine business models, network neutrality and virtual network operators, this resource is ideal for graduate students, researchers and industry practitioners.
