Analysis of the bio- and nano-technological market of Germany to find market entry strategies for chosen IBM Research Developments

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, Baden-Wuerttemberg Cooperative State University (DHBW), course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM's efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO's the success of new market entry with modern technology might seems less predictable .In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany's cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.

Product details

• Authors: Daniel Bartel
• Publisher: Grin Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 17.02.2011
• EAN: 9783640824946
• ISBN: 978-3-640-82494-6
• No. of pages: 24
• Dimensions: 148 mm x 2 mm x 2 mm
• Weight: 51 g
• Series: Akademische Schriftenreihe; Akademische Schriftenreihe, Bd. V166365; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V166365
• Subject: Social sciences, law, business > Business > Management