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Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.
List of contents
and Summary.- Entrepreneurship as a competency.- Creative market insight.- The window of opportunity.- Creation of the business concept.- Entry barriers to markets.- Strategies for market entry.- The positive influence of competitors.- Entrepreneurship and business ideas in the embryonic market.
About the author
Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Århus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.
Summary
This dynamic text encourages the reader to look at new ways of thinking when it comes to entrepreneurship and innovation. The author argues that too many ventures originate in a product orientated logic and fail to address the needs of the customer from a problem solving approach. The book presents new entrepreneurship methods for developing a creative market insight and for identifying windows of opportunity.
