Google Blogger for Dummies

Informationen zum Autor Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com. Klappentext Here's what you need to know to get started with Google BloggerWant to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!* What's a blog, and what's Blogger? - learn the parts of a blog, what Blogger does, and how to choose goals and blog topics* Nuts and bolts - choose a domain name, learn to use the dashboard, pick a template, and configure settings* Blog effectively - learn blogosphere etiquette and some secrets for long-term success* Fun bells and whistles - dress up your blog with templates (lots of them are free!)* Does making dollars make sense? - explore options for Google Adsense(r), contextual and text link ads, paid posts, and merchandising with CafePress* Spread the word - promote your blog through search engines and social networking sites* A family of blogs - set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging* Get more Google - use Picasa(r), YouTube, Feedburner, and moreOpen the book and find:* How to choose a blog topic and personalize your blog* What you should know about moderating comments* How to maintain your blog with tools like Blog This! and Quick Edit* Simple search engine optimization techniques* Tips for tracking your blog traffic* Where to find cool free templates* How to make money from your blog* Ten useful social networking sites Zusammenfassung Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. Inhaltsverzeichnis Introduction 1 Part I: Introducing Google Blogger 7 Chapter 1: Choosing Blogger as Your Blogging Software 9 Chapter 2: Welcome to the Blogosphere 19 Chapter 3: Blogging Basics and Buzzwords 29 Part II: Using Google Blogger 41 Chapter 4: Getting Started with Blogger 43 Chapter 5: Setting Up Your Blog 57 Chapter 6: Writing and Publishing Blog Posts 81 Chapter 7: Enhancing Your Blog with Templates 99 Chapter 8: Adding Features and Functionality with Elements and Gadgets 121 Chapter 9: Managing Your Blog 157 Part III: Making Money with Blogger 179 Chapter 10: The Business of Blogging 181 Chapter 11: Maximizing Revenue with Google AdSense 209 Part IV: Growing Your Audience 235 Chapter 12: The Power of Networking and Relationship Building 237 Chapter 13: Boosting Your Search Engine Ranking 259 Part V: Extending Your Blog 273 Chapter 14: Growing or Downsizing Your Blog 275 Chapter 15: Blogging from Different Media 287 Chapter 16: Moving Beyond Blogger 297 Part VI: The Part of Tens 307 Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309 Chapter 18: Ten Common Blogger Problems and Possible Solutions 319 Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327 Glossary 337 Index 345 ...

List of contents

Introduction.
Part I: Introducing Google Blogger.

Chapter 1: Choosing Blogger as Your Blogging Software.

Chapter 2: Welcome to the Blogosphere.

Chapter 3: Blogging Basics and Buzzwords.

Part II: Using Google Blogger.

Chapter 4: Getting Started with Blogger.

Chapter 5: Setting Up Your Blog.

Chapter 6: Writing and Publishing Blog Posts.

Chapter 7: Enhancing Your Blog with Templates.

Chapter 8: Adding Features and Functionality with Elements andGadgets.

Chapter 9: Managing Your Blog.

Part III: Making Money with Blogger.

Chapter 10: The Business of Blogging.

Chapter 11: Maximizing Revenue with Google AdSense.

Part IV: Growing Your Audience.

Chapter 12: The Power of Networking and RelationshipBuilding.

Chapter 13: Boosting Your Search Engine Ranking.

Part V: Extending Your Blog.

Chapter 14: Growing or Downsizing Your Blog.

Chapter 15: Blogging from Different Media.

Chapter 16: Moving Beyond Blogger.

Part VI: The Part of Tens.

Chapter 17: Ten Useful Social Networking and Social BookmarkingSites.

Chapter 18: Ten Common Blogger Problems and PossibleSolutions.

Chapter 19: Ten Places to Find Free Blogger Themes andTemplates.

Glossary.

Index.

Product details

• Authors: S Gunelius, Susan Gunelius, Gunelius Susan
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 27.01.2009
• EAN: 9780470407424
• ISBN: 978-0-470-40742-4
• No. of pages: 384
• Series: For Dummies
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Google, End-User Computing, Computer-Ratgeber, Allg. Internet, Internet General