Guide to Business Planning - 2nd Edition

Informationen zum Autor Graham Friend and Stefan Zehle are business planning consultants! specialising in telecommunications! media and technology. Graham Friend is also co-author of Guide to Business Modelling (9781861979155). A comprehensive guide to every aspect of preparing and using a business plan. Zusammenfassung Covers various aspects of preparing and using a business plan. This title includes: tools for analysing the market! customers! competitors! and the business environment; techniques for examining and choosing between alternative strategic options; and! a business planning model to help prepare financial forecasts.

Product details

• Authors: Graham Firiend, Graham Friend, Stefan Zehle
• Publisher: Profile Books
• Languages: English
• Product format: Hardback
• Released: 04.12.2008
• EAN: 9781846681226
• ISBN: 978-1-84668-122-6
• No. of pages: 282
• Dimensions: 198 mm x 260 mm x 20 mm
• Series: The Economist; THE ECONOMIST
• Subject: Social sciences, law, business > Business