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Informationen zum Autor Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University. Klappentext Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree. Zusammenfassung Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree. Inhaltsverzeichnis PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT 1. An Introduction to Retailing 2. Retail Organizations and Formats 3. Retailing and the Competitive Environment 4. Customers PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY 5. Formulating Retail Strategy 6. Implementing Retail Strategy 7. Managing the Retail Supply Chain 8. Managing Information PART III: RETAIL MARKETING MANAGEMENT 9. Retail Location 10. Retail Design and Visual Merchandising 11. Retail Buying 12. Retail Brands 13. Retail Pricing 14. Managing Retail Communications 15. Retail Services PART IV: RETAIL CHALLENGES 16. International Retailing 17. Multichannel Retailing 18. Legal and Ethical Issues in Retailing.
