Inside Book Publishing

Zusatztext 'The definitive text for all who need to learn about the publishing industry' Publishing Training Centre'An excellent book ? I recommend this book to everyone' Gillian Clarke! Editing Matters! Society for Editors and Proofreaders'A crucial title if you are looking to enter the industry' Suzanne Collier! bookcareers.com'Well-worth reading as an overview of the global industry and publishing process' Thomas Woll! Publishing Research Quarterly'Fabulous to have as a shelf reference whatever your department' Rachel Maund! Marketability'No writer equipped with this book need ever feel like an ignorant outsider again' Chris Holifield! WritersServices Klappentext Designed specifically to teach those new to publishing about the business of publishing books today! and the roles and process involved. 5th edition! tailored to publishing courses and industry needs. Zusammenfassung Now in its fifth edition! Inside Book Publishing remains the classic introduction to the book publishing industry! being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope! the book explores the tensions and trends affecting the industry! including the growth of ebooks! self-publishing! and online retailing! and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process! including commissioning! product development! design and production! marketing! sales and distribution.The book remains essential reading for publishing students! those seeking a career in publishing! recent entrants to the industry! and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content. Inhaltsverzeichnis 1. Introduction 2. A Short History of Modern Trade Publishing 3. The Consolidation of Non-Consumer Publishing 4. The Characteristics of the Main Publishing Sectors 5. Creating and Protecting Value 6. The Author 7. Commissioning 8. The Author Contract and Product Development 9. Design and Production 10. Marketing 11. Sales and Distribution 12. Rights Sales 13. The Sales Channels for Books in the UK 14. Getting Into Publishing ...

Product details

• Authors: Giles Clark, Giles N. Clark, Giles Phillips Clark, Giles/ Phillips Clark, Angus Phillips
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 26.06.2014
• EAN: 9780415537179
• ISBN: 978-0-415-53717-9
• No. of pages: 356
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches