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Informationen zum Autor Luke Dormehl is a journalist! author and filmmaker. His writing has appeared in publications including The Chap ! SFX and Fighting Spirit . He has conducted numerous interviews with people for both print and television! including! Sir Ian McKellen and Alain de Botton. Dormehl has directed several documentary films! most recently The Pantomime (2009)! a look at behind-the-scenes turmoil in a small village panto! which was narrated by the actor Simon Callow. Klappentext The fascinating story behind the rise of of the world's largest technology company! featuring exclusive insider interviews. A must for those who enjoyed "The Facebook Effect" and "Googled". - "A gripping and often hilarious study of how a bunch of rebels came to influence all our lives. In the words of nerds, this is an impossibly awesome piece of work." --Simon Garfield Zusammenfassung But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?
