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Learn to: - Distinguish yourself with an authentic personal brand
- Cultivate your on-brand career by charting a roadmap to success
- Build a strong online identity to showcase your brand
- Evaluate and evolve your personal brand over time
Your go-to guide for creating and maintaining a personal trademark Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.
- The business of you -- get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand
- Get the word out -- communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media
- Make your mark -- fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network
- Know your niche -- find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story
- Be smart -- stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand
Open the book and find: - Why personal branding is important
- How to craft a positive, unique brand image
- Case studies in personal branding success
- Ways to pinpoint your strengths
- How to let your personality shine
- Tips to align yourself with your target market
List of contents
Introduction 1
Part I: Why Is Personal Branding Important? 5 Chapter 1: Showing the World Who You Are 7
Chapter 2: Appreciating the Power of Branding 25
Chapter 3: Case Studies in Personal Branding Success 39
Part II: Knowing Your Brand 53 Chapter 4: Defining Who You Are 55
Chapter 5: Spotting Your Target Audience 87
Chapter 6: Knowing Your Niche - and Your Competitors 101
Chapter 7: Crafting Your Personal Brand Profile 113
Chapter 8: Writing Your Story 125
Part III: Communicating Your Brand with the World 139 Chapter 9: Branding Your Traditional Communication Tools 141
Chapter 10: Communicating Your Brand Online 161
Chapter 11: Planning Your Personal Brand Communications 195
Part IV: Controlling Your Brand Ecosystem 211 Chapter 12: Fashioning Your Image to Match Your Personal Brand 213
Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233
Chapter 14: Focusing on Special Populations 251
Chapter 15: Building and Nurturing Your Network 271
Chapter 16: Personal Branding in the Workplace 287
Part V: The Part of Tens 305 Chapter 17: Ten Key Benefits of Personal Branding 307
Chapter 18: Ten Ways You Can Sink Your Brand 311
Chapter 19: Ten Ways to Demonstrate Your Brand 315
Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321
Index 325
About the author
Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.
Summary
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.
